Why Online Marketing?

50 years ago, people were fixated on TV. Each and everyday would kick-start discussion everywhere the previous night's showings, and everybody got involved. Why? Because back then there were only a few channels. Huge profits were literally hoovered up by big name brands – those who could afford to spend most on airtime, across a very limited number of channels, won.

Fast-forward to today and our options are almost limitless. In addition to other technologies (digital TV, digital radio, on-demand TV), the evolution of the Internet has smashed audiences into tiny fragments, paving the way for smaller businesses to communicate with audiences larger than we could have ever imagined. Where else do you have access to the world, for the same cost as one half-page advert in a trade magazine?

What we believe makes the Internet so attractive is, not only do we have access to this mass of people, they are actively looking for your products and services. There are billions of searches on Google alone each month and around 80% of these use a geographical modifier, such as Oxford, to hone their search to local businesses. We're talking pre-qualified prospects, actively giving you their permission to market to them.

Compare this to your last magazine advert, where you tried desperately to interrupt your prospect's attention from whatever they were reading, and you'll soon see why we think it's a no-brainer to grow your online presence. In fact, here are some more reasons we came up with:

• Your website and online campaigns are completely measurable, delivering actionable data that can justify business decisions. Next time you send out a mailshot, let us know how many people threw them away, or read them but took no action.
• Tuning your website into an efficient business machine is an investment. You are building an asset that adds value to your business, and not wasting money each month on fly-by adverts.
• People searching for your keywords (on search engines) are after your product or service. These are highly targeted visitors!
• The UK is the biggest user of smart phones (iPhone, Blackerry, etc) and mobile Internet usage is growing year upon year!
• There are 500 million people on Facebook, 100 million on Twitter, and 50 million on LinkedIn.
• Your web campaigns work for you 24/7/365.
• Feedback sampling allows you to find out what your customers' want, and not what you think they want.
• Tweaks can be applied instantly, not just before it goes to print. Mistakes are no longer permanent!