Jan 30 2012
Need to be found on a budget? Check out our Local Search offer - 82% of Google searches use a local search modifier e.g. 'Florist in Oxford', and your business could be taking advantage in less than 7 days!
2011 was a fantastic year for Zest, and as a result we welcome James to the team!
Hi, I’m James the new Business Development & Operations Director.
As a previous Partner for an IT company I join Zest with 7 years business development and operations experience. I was responsible for introducing read more...
Dec 16 2011
For many users, Twitter and LinkedIn provide a platform to communicate with customers, contacts, and the wider world. Many of our clients ask us how they can use them to generate leads and, at a recent breakfast meeting, a member showed the room a quick method to discovering leads via Twitter. This article will go through this method with some extra tips, and will also focus on doing the same with LinkedIn.
Searching for potential leads on Twitter
Outside of the ‘geek realm’, little is read more...
Nov 16 2011
Most people are now familiar with the importance of including social media in their online marketing campaigns. Despite this, many businesses struggle to get people visiting their social media web properties.
One of the simplest ways to promote your social profiles is by proudly displaying them on your website. The 5 examples you see below not only link to their profiles; they have taken it to the next level by integrating these links with the design of their website.
We start with a social media read more...
Oct 12 2011
Here is a video of OxonDigital’s second event, held in Copa, Oxford. The video was put together by Tamara Taboas, and features many of our industry friends as well as new contacts.
You’ll also catch cameo appearances from Alex Q and Alex M!
For those interested in attending the next event, visit http://www.oxondigital.co.uk to register.
Sep 30 2011
Zest Digital’s Director, Alex Minchin, talked at the most recent OxonDigital event, held on the 21st of September. OxonDigital is a monthly meeting for like-minded professionals from the digital industry to meet, chat, and keep up to date with the ever-changing landscape that we operate within.
It was a laid back event, with attendees gathering at the bar to order their free drink (sponsored by Zest). People casually chatted and wound down after work, before sitting down at the tables for read more...
Sep 15 2011
When running a PPC campaign in Google Adwords, you must optimise your strategy based on which Google network you run your ads in. There are 2 main networks; the Search Network and the Display Network (formerly called the Content Network).
Speaking to clients who have tried Adwords in the past, many aren’t convinced by its effectiveness. This is usually due to running a single campaign in both networks (which Adwords does by default). In most cases, running a single campaign in both the Search read more...
Aug 25 2011
It’s widely accepted that the first few seconds when a visitor lands on your company website is the most important. Some say it’s 2 seconds, and others give a generous 7 seconds, before a typical visitor will decide to leave or stay on your website. Either way, it’s not a lot of time to deliver your message. Once your website is generating decent traffic, it’s time to look internally at how they interact with your website. Ultimately these visitors will do one of three things;
Leave
Leave read more...
Jul 19 2011
What is Adwords?
Adwords is a powerful ‘pay per click’ (PPC) advertising platform created by Google. It is the Search Engine’s main source of revenue, with publishers ads running alongside and above natural search engine results (highlighted below in red), as well as on thousands of websites.
Adwords publishers can opt to be visible in Google’s search results for chosen keywords and searches (the Google Search Network), or they can publish their ads on ‘contextually read more...
Jul 19 2011
What is Google+?
The Google+ Project is Google’s first foray in to the world of social media. Insipired by the success (and global domination) of Facebook and Twitter, Google has decided to launch its own social network platform, based on the fundamentals of sharing and communicating with friends. Similarly to Facebook, users can upload and share photos and videos. What differs from the industry leader is that users can define “Circles”, meaning only people within certain circles read more...
Jul 02 2011
Hi guys! You may remember back in September 2010 I did a case study on how Facebook had increased Drifted.com's traffic by 20%, sending 4,000 visitors in one month. 9 months later, things have changed quite substantially, and Facebook now drives around 17,000 visitors a month. With an average pageview of 2.29, that equates to just under 40,000 pageviews in one month, from Facebook alone. The power of social media simply can't be denied; if you aren't already using Facebook as part of read more...
