Mar 20 2012
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In today’s digital world the first thing most people often see, or will head to, is your website.
Search Engine Optimisation (SEO) and Google Adwords ‘Pay Per Click’ (PPC) are invaluable tools read more...
Mar 01 2012
SEO should be viewed as one of the most crucial considerations for a new business/website. Every company or organisation that owns a web property should be interested in investing time and money into search engine optimisation. But unfortunately, people constantly overlook it due to not having accumulated knowledge surrounding SEO.
Search Engine Watch – How Search Engines Work
It can be very hard to explain the role of SEO because there are various factors that make an impact. The read more...
Mar 23 2011
Social Networking and SEO strategies have classically been seen as relatively separate entities, but as Google seeks to improve its user experience, the two marketing techniques are slowly but surely becoming unified.
In the past, social networks were a way of communicating with customers, driving visitors and fans to new content, promoting offers, and increasing brand awareness. SEO was used to increase the position of your website when a related keyword phrase was searched in a search engine, read more...
Nov 08 2010
Any competitive SEO (Search Engine Optimisation) campaign will require link-building in order to build a sustainable hold of the market. Link-building is precisely what the name suggests – building links that point back to your website.
Typically a specialist will devise a rough link profile, that essentially breaks down a list of link types (directory, blog comments, paid, banner, etc) and a percentage target for each. For example, local directory links might make up 25% of your ideal link read more...
