Reputation Management

The internet has been the catalyst for a huge shift in how we do business today. No longer as people, are we left to our own devices to decide what product to buy, or what service provider to go with. Before, it was a case of trusting your friends, family and colleagues for recommendations. Today is different. The internet has opened up an almost infinite community of people sharing their experiences with others. Freedom of speech has never been so openly accessible by so many. Here is an overview of what our reputation management service includes:

• Positive, negative, or neutral sentiment monitoring to create a clear picture of the popularity of your brand
• Optimisation to ensure positivity is pushed into more visible positions
• Strategies to suppress any negative PR in prominent positions
• Official, or licensed, media pushed to prominence to ensure the correct image is received by users
• Creative direction on how to win back angry customers, and maintain existing relationships
• Identification of influential fans, and strategy to leverage their network

As a business or important figure, it's essential to manage your reputation. No business is perfect, and you cannot hope to please each and every customer you serve. It's also impossible to be 'liked' by everybody, and it's easier than ever for jealousy, bitterness and envy to stamp a lasting blemish on your image. We use sophisticated tracking software to monitor your image, brand, products and/or services. We have the ability to tap in to what your customers are saying online. We combine this with PR work to distill positivity from your existing clients, and suppress negative vibes.