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Search Engine Optimisation

Search Engine Optimisation (SEO) is a process that involves the on-going development of a website to enhance the ranking position on a search engine. Using a mixture of on-site and off-site work, a website can be optimised to best position it for a potential customer’s search query.

Whenever you use a search engine, such as Google, or Bing, your search query is processed using an incredibly complex algorithm. The resulting page that follows will list results based on a number of factors that makes them most relevant to the user.

With over 30 billion searches each month, and around 80% of these using a geographical modifier such as Oxford or Reading, the business advantages of search engine optimisation become immediately apparent when competing against millions of other webpages. We cover the following, and a whole lot more:

  • In-depth market research to identify opportunities
  • Extensive keyword research to ensure we pinpoint the 'buying' audience
  • Content optimisation scored by our software
  • 24/7 keyword tracking (ranking trends across the major search engines)
  • Competitor monitoring including keyword ranking and website quality comparisons
  • Link-building campaigns specific to your industry and audience
  • Link monitoring to ensure all incoming links are tracked at all times
  • KPI-based system to keep focused on objectives
  • Website analytics reporting from a Google Analytics Qualified consultant
  • Monthly consultations to discuss SEO strategy and performance

The internet is the most widely-used information resource on the planet, and it’s absolutely critical to have a presence that represents your company and contributes to your objectives.  We believe that we offer a valuable service that tailors a business-specific KPI system to your business. This enables us to focus our SEO efforts on what matters without wasting valuable resources on unneeded changes.

Our passion is showing you how the internet can accelerate the growth of your business, as well as being an excellent platform for cost-savings. Search engine optimisation is one aspect of how we can achieve this for your company and fits in to your longer-term strategy.