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Local Search

Local SEO

Sometimes, a fully-blown online marketing venture might not be an affordable option. However, a presence of some sort is absolutely vital in today’s marketplace. Local search, more commonly referred to as ‘maps’, i.e. Google Places (formerly Google Maps), Bing Maps etc, is a great way to position your business for impulse search queries. The dominance of the iPhone, the huge growth of the Android and other smartphones has made access to local businesses effortless.

If you earn your business by passers-by or providing a service locally, then local search could be the right option for you. We cover the following best practices to ensure that your local search campaign is primed for the search engines:

  • Creation of multiple local search profiles across major search engines (e.g. Google and Bing)
  • Submission to trusted business directories (General UK, and niche-specific)
  • Optimised category and keyword placements, for your products/services
  • A strategic blueprint of your business, to ensure maximum consistency
  • Regular submissions to grow your profile in authority
  • An integrated feedback campaign from existing customers to increase social pull and get you started with reviews!
  • Up to 7 high-quality photos of your business premises and/or staff, to give you instant credibility! (We use a professional photographer!)
  • A custom video showcasing your business!

And here’s why your business needs to be here:

  • 1 in 5 Google searches includes a local modifier (e.g. SEO Oxford, Hotel Leicester, Plumber Reading)
  • With an estimated 2bn searches on Google each day, that’s 400 million daily searches that contain a local modifier!
  • It’s perhaps the least known (by professionals) of the traditional search page results, leaving huge opportunities!
  • Zest invest in training and improving in this field, to keep up-to-date with developments

We have a passion for following the algorithm changes that influence local search placement. Each month, we’ll deliver a number of citations and relevant business profile exposure to increase your visibility, and top your competitors. Talk to us to discuss your package, and what will suit your business best.

Consider tying this up with a social media campaign to generate and publish positive feedback, and you’re on to a winner. We’re here to help make that a simple reality, ensuring the weight is on our shoulders and not yours.